If you run a medspa, you already know that great service isn’t enough to keep your treatment rooms full. Consistent growth depends on visibility — and that means investing wisely in marketing.

But how much should a medspa spend on marketing? While the answer varies based on size, location, and business goals, there are clear industry benchmarks that can help guide your medspa marketing budget.

How Much Medspas Spend on Marketing: General Benchmarks

According to industry averages, medspas typically invest 5% to 15% of their annual revenue in marketing.

• Small medspas (under $500K annual revenue): $2,000–$5,000 per month

• Mid-size medspas ($500K–$1.5M): $5,000–$10,000 per month

• Large or multi-location medspas (over $1.5M): $10,000–$25,000+ per month

Your exact spend should reflect your growth stage. A newer medspa trying to establish brand awareness might spend closer to 15%, while an established practice focused on retention might spend closer to 5%.

Breaking Down the Medspa Marketing Budget

1. Search Engine Optimization (SEO)

SEO builds long-term visibility for your website and helps potential clients find you when they search “medspa near me” or “Botox Columbia SC.”

Typical Monthly Cost:

• Small medspa: $500–$1,500

• Mid-size medspa: $1,500–$3,000

• Large multi-location: $3,000–$6,000

A strong SEO plan includes keyword optimization, technical improvements, local listings, and monthly blog content — all critical for sustained organic traffic.

2. Social Media Advertising

Social media advertising (Facebook, Instagram, TikTok) is perfect for visual treatments like fillers, laser services, and skincare. These platforms can reach your ideal audience based on age, interests, and location.

Typical Monthly Ad Spend:

• Small medspa: $500–$1,500

• Mid-size medspa: $1,500–$4,000

• Large medspa: $5,000–$10,000+

• Add about $1,000–$2,000/month for creative production (graphics, videos, photography) if outsourced.

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  3. Pay-Per-Click (PPC) & Google Ads

  Google Ads drive high-intent leads from people actively searching for treatments. While PPC can be more expensive, it often delivers the fastest ROI when managed correctly.

  Typical Monthly Cost (Ad Spend + Management):

  • Small medspa: $1,000–$3,000

  • Mid-size medspa: $3,000–$6,000

  • Large medspa: $6,000–$12,000+

  Each treatment or location may require its own campaign, making strategic targeting crucial.

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  4. Local SEO

  Local SEO ensures you appear in Google Maps results and “near me” searches. This includes optimizing your Google Business Profile, gathering reviews, and maintaining NAP (name, address, phone) consistency across listings.

  Typical Monthly Cost:

  • $500–$1,000 depending on competition

  • Local SEO is one of the most cost-effective investments for medspas that depend on nearby clients.

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    5. Offline Marketing (Events, Direct Mail, Partnerships)

    Even in the digital age, offline marketing remains powerful for medspas. Hosting events, participating in local health fairs, or sending targeted direct mail can drive awareness and nurture community relationships.

    Typical Monthly Budget Allocation:

    • Events & open houses: $500–$2,000 per event

    • Direct mail campaigns: $1,000–$3,000 per drop (depending on list size)

    • Local partnerships or sponsorships: $250–$1,000/month

    Offline tactics perform best when paired with digital follow-up — such as retargeting event attendees or featuring them in post-event social media campaigns.

  • How to Build a Balanced Medspa Marketing Budget

    A healthy medspa marketing budget typically looks like this:

  • Channel	% of Total Marketing Budget
    SEO & Content Marketing	20–30%
    Social Media Ads	25–35%
    PPC / Google Ads	20–25%
    Local SEO	10–15%
    Offline Marketing	10–15%