Did you know that there is a science behind website design for optimal website UX (user experience)? Savvy marketers have performed split tests that have tested different web elements, from background color to text size to opt-in box placement. We incorporate the split test results into your website to increase the readability and increase your sales. And at the end of the day, that’s what it’s all about.
If you have an existing website, we do a website audit to find what is working and what is not. Good website UX means that information is easy to find and access through menus, buttons and text links. The copy and layout are easy to understand and not confusing. If you have a paywall on your site, deciding how much free content visitors can access can make a huge difference in upping your website conversions. Perhaps most importantly, visitors are nudged and have multiple opportunities to take action by filling out a web form or making an e-commerce purchase.
For brand new websites, we build in good website UX from the beginning with a website map. This is a plan of what content you need, how it will be presented and linked for maximum effectiveness. Then we discuss our recommendations with you, and once approved, communicate them to your web designers. To make sure they are done right, we project manage and work with your web team throughout the process.
Jennifer saw solutions that were right in front of me, that I didn’t see. She is innovative, problem solving and one of the most amazing writers that I know.Ross Power, Owner, Power Productions