Tag: digital media

Marketing in the Time of Coronavirus

Many companies that are still operating are hesitant to do marketing now, while we are in the midst of the coronavirus pandemic. With most employees working from home, they don’t have access to the same marketing resources. They are also worried about looking like they are only interested in making money while people are suffering. […]

4 Ways of Eliciting Emotions in Digital Media

Why should we be concerned about eliciting emotions in digital media? As we learn more about customers’ decision making process, we have discovered the outsized importance of emotions. In the past, the assumption was that people make rational decisions when deciding whether or not to buy something. With the advent of neuromarketing, however, scientists have […]