Jennifer Dublino has used data-driven marketing communication strategies to expand clients’ customer bases and increase sales for over twenty-five years. She is an expert at engaging content creation and persuasive writing that moves prospects towards action, including websites, blog posts, thought leadership articles, email nurture campaigns, online video scripts, and sales scripts.
In addition to highly effective marketing communication, Jennifer is experienced in marketing strategy and research. Her articles are well-researched and establish clients as experts in their field. She has created numerous business plans, marketing plans and industry analyses to help clients identify and benefit from market trends, competitor weaknesses and unmet customer needs. In her experience, a well-informed and fact-based approach to marketing and sales produces outstanding client results.
She is also a world-renowned expert on scent and sensory marketing. For five years, Jennifer was at the epicenter of the scent marketing industry as head of the Scent Marketing Institute, the global industry association. She also ran ScentWorld, the global trade show and conference.
She has been interviewed and quoted as an expert in a variety of media, including AdWeek, Advertising Age, the American Marketing Association’s Marketing News Exclusives, Wall Street Journal, American Express, LA Times, New York Times, Chicago Tribune, Miami Herald, Cleveland Plain Dealer, Charlotte Observer, Reuters, Bloomberg Businessweek, Forbes, Canadian Lodging News, Neuromarketing blog, Cosmetic World, Beauty Fashion, Ocean Drive, First Business syndicated business TV show, Ignite Magazine, Quartz, Nikkei Research Institute (published in Japan), Fashionograph (published in Russia), South China Morning Post (published in China), among others.
Jennifer founded Pro Creative Marketing Group in 1997. In 1994, she founded an Internet marketing company called Exe.com. In 1995, Exe.com was awarded the Internet connectivity, installation and training contract for Miami-Dade County Public Schools, the 3rd largest school district in the US. She later sold Exe.com to Icanect, which was later purchased by a public company.
Jennifer has a Bachelor of Business Administration in marketing and an MBA in finance, both from the University of Miami. She lives in Boca Raton, Florida with her husband, four of her five children, three dogs and a cat.