Category: Strategy

Effective Crisis Communication

When things are falling apart, clear crisis communication can make customers, employees, investors and other stakeholders feel much better. During a crisis, such as a pandemic, natural disaster, civil unrest or financial depression, people are overwhelmed. The situation itself is difficult to deal with; they may also be inundated with information, not all of it […]

Know Thy Customer

When preparing any kind of sales, marketing or customer service communication, you need to understand what the customer or prospect wants, needs and fears. What problem does your product or service solve for her? What alternative products would she consider and why? Ask for Customer Feedback Don’t be afraid to talk to customers and ask […]