Category: Branding

10 Color Palettes That Communicate Ideas

We know that colors communicate certain emotions (for example, red can signal danger/anger/arousal) and that they can even provoke physiological changes in the body, for example by increasing heart rate. While individual colors provoke emotions or moods, color palettes take this communication to a whole new level by adding additional complexity and nuance. See how […]

Formula for Long-term Success

What makes a thriving business, a business with long-term success, a business you can pass down to your kids? Even many businesses that are successful at first tend to lose that success as time goes on. In 1920, the average life span of a business was 67 years. This dropped to 15 in 2015 and […]