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Why should we be concerned about eliciting emotions in digital media? As we learn more about customers’ decision making process, we have discovered the outsized importance of emotions. In the past, the assumption was that people make rational decisions when deciding whether or not to buy something. With the advent of neuromarketing, however, scientists have […]
When deciding how to spend your marketing dollars, you need to hire someone who will be effective. Here’s what to look for in a marketer to ensure that you are making the right choice. First of all, in marketing youngest and cheapest are rarely best. Many business owners think that to compete on social media, […]