Author: procreative

Getting People to Change Their Behavior

The goal of all marketers is to convince people to change their behavior. Try this product. Fill out a form. Don’t take a taxi; take an Uber. And, most recently, stay home, wash your hands, wear a mask. As we’ve seen lately, even with a very compelling reason for people to change their behavior, getting […]

Effective Crisis Communication

When things are falling apart, clear crisis communication can make customers, employees, investors and other stakeholders feel much better. During a crisis, such as a pandemic, natural disaster, civil unrest or financial depression, people are overwhelmed. The situation itself is difficult to deal with; they may also be inundated with information, not all of it […]