Author: procreative

Marketing in the Time of Coronavirus

Many companies that are still operating are hesitant to do marketing now, while we are in the midst of the coronavirus pandemic. With most employees working from home, they don’t have access to the same marketing resources. They are also worried about looking like they are only interested in making money while people are suffering. […]

Getting People to Change Their Behavior

The goal of all marketers is to convince people to change their behavior. Try this product. Fill out a form. Don’t take a taxi; take an Uber. And, most recently, stay home, wash your hands, wear a mask. As we’ve seen lately, even with a very compelling reason for people to change their behavior, getting […]