We know that colors communicate certain emotions (for example, red can signal danger/anger/arousal) and that they can even provoke physiological changes in the body, for example by increasing heart rate. While individual colors provoke emotions or moods, color palettes take this communication to a whole new level by adding additional complexity and nuance. See how […]
If you have a B2C business in which you generate inbound sales calls, you know that a big chunk of your sales revenue depends on the effectiveness of your phone sales staff. That’s why coaching them to say the right thing can make a huge difference in your bottom line sales. Here are some tips […]
Did you know that the way you display text in branding and advertising can make a huge difference in your results?