Customers know that you’re lying. Or, if not lying, at least exaggerating, and they hate that. They crave authenticity. People have so many choices about where to spend their money, allocate their attention and trust with their data, and in
We know that colors communicate certain emotions (for example, red can signal danger/anger/arousal) and that they can even provoke physiological changes in the body, for example by increasing heart rate. While individual colors provoke emotions or moods, color palettes take
If you have a B2C business in which you generate inbound sales calls, you know that a big chunk of your sales revenue depends on the effectiveness of your phone sales staff. That’s why coaching them to say the right