In normal times, marketers try to discern customer motivations in order to create marketing that will position their product as a way to fulfill those needs. Products and services have both a functional and a socio-emotional component. The functional component relates to the immediate use of the product. For example, if I am hungry, I […]
Sure, you want your customers to be satisfied, but is it enough? New research from Harvard Business School says that satisfied customers are not sufficient to make a business truly successful. What is needed is to really connect with customers on an emotional level, especially loyal frequent buyers. By discovering how your best customers feel […]
As some states are cautiously (or not so cautiously) reopening, those businesses that have survived will need to navigate the new normal and figure out how to do marketing post COVID. Things are not going to magically go back to “normal,” so you will need to make adjustments to your marketing strategy and tactics. Some […]
